Made for the athlete within

Retro Wave

90's themed apparel


We look to impact, influence, and represent living a healthy lifestyle in the community. We incorporate inspiring messages behind our products to connect with our customer. We look to represent a mentality and a set of principles

Hustle, Achieve, Give and Inspire

Beast collection

Its all about your mentality
Honor the process

Represent a lifestyle of honoring the process, embracing the high's and low's knowing that pressure creates the diamond.

Athletic club collection

Designed to perform

Train like a beast

Online programing
Black owned business
We believe local business is an important part of pushing us forward
Diamond Kut Athlete

You don't have to be an athlete to have the mentality of one. This is what we represent. The mindset of always pushing oneself to the next level and consistently applying pressure.

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