A lifestyle and mentality

Retro Wave

90's themed apparel


We look to impact, influence, and represent living a healthy lifestyle in the community by spreading awareness of health but not only that. We aim to spread a mindset of continuous progression in life by honoring the process in facet of life.

Hustle, Achieve, Give and Inspire

Wavy Collection

Limited Edition

Beast collection

Its all about your mentality


My son loves the shorts. He's very particular about the size and fit of shorts since he is an athlete and these are the first pair of athletic shorts he loves.

A Wagner

Love Love the shorts and tee's! The shorts are very versatile and the shirts are so soft.

N. Peterson

OMG these leggings are fire! I cant wait to wear them to the gym.


Love the material of the shorts and tee I ordered. Thank you

C. Ramirez

Quality unmatched. Pleasantly surprised, the tee I ordered is so comfortable.


I love my crop hoodie! DKA vs Everybody

L. Love

I love the shorts!! Great fit, material, and love the print

M. Press

Athletic club collection

Designed to perform
Diamond Kut

We represent a lifestyle of honor the process! Which means to respect the grind that comes with the glory. We represent individuals that believe pressure creates a diamond and we apply pressure in all categories of life.

Train like a beast

Online programing
Black owned business
We believe local business is an important part of pushing us forward