Lifestyle and Mentality


Classic kut shorts collection


We represent the culture of individuals that live an active lifestyle & believe that there is process to growth. A lifestyle and mentality of apply pressure to oneself to consistently elevate and grow. We share that message through our clothing.

Hustle,Achieve, Give, Inspire

Featured Collection

Womens featured items


My son loves the shorts. He's very particular about the size and fit of shorts since he is an athlete and these are the first pair of athletic shorts he loves.

A Wagner

Love Love the shorts and tee's! The shorts are very versatile and the shirts are so soft.

N. Peterson

Most versatile shorts in my closet. I can wear them in the gym, on the beach and when going out! Super Dope!

O. Williams

OMG these leggings are fire! I cant wait to wear them to the gym.


Love the material of the shorts and tee I ordered. Thank you

C. Ramirez

Quality unmatched. Pleasantly surprised, the tee I ordered is so comfortable.


I love my crop hoodie! DKA vs Everybody

L. Love

I love the shorts!! Great fit, material, and love the print

M. Press

Love my new shorts and will be back for more! Love the message behind the brand also.

J. Ward
Diamond Kut

Our slogan is "Honor The Process", as we look to represent the individuals that believe that the grind and process is what separates us from the pack.

4: represents the process, hustle, achieve, give , and inspire. Living these principles represents a DK lifestyle.

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Black owned business
We believe local business is an important part of pushing us forward