A lifestyle and mentality

Featured

Classic kut shorts collection

Mission

We look to impact, influence, and represent living a healthy lifestyle in the community by spreading awareness of a healthy lifestyle and growth mindset.

Honor the process

Featured Collection

Womens featured items

Testimonials

My son loves the shorts. He's very particular about the size and fit of shorts since he is an athlete and these are the first pair of athletic shorts he loves.

A Wagner

Love Love the shorts and tee's! The shorts are very versatile and the shirts are so soft.

N. Peterson

OMG these leggings are fire! I cant wait to wear them to the gym.

Foyori

Love the material of the shorts and tee I ordered. Thank you

C. Ramirez

Quality unmatched. Pleasantly surprised, the tee I ordered is so comfortable.

L.Lewis

I love my crop hoodie! DKA vs Everybody

L. Love

I love the shorts!! Great fit, material, and love the print

M. Press
Diamond Kut
Lifestyle

We represent a lifestyle of honor the process! Which means we represent the few individuals that know that to the grind is apart of the process to succeeding. Pressure creates diamonds and we apply pressure in all categories of life from living a healthy lifestyle to performing our best in our careers.

Black owned business
We believe local business is an important part of pushing us forward