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Diamond Kut Mentality

Diamond Kut Apparel is an activewear apparel brand that was created in 2018. We created DKA to represent a mentality and lifestyle. The name Diamond Kut comes from the owner’s background in fitness as a personal trainer. AJ believes that in order for a diamond to be cut, it has to go under extreme pressure to be molded into a  a certified diamond. We feel this is the same pressure that individuals go through during a fitness journey and living an active lifestyle. 
We wanted to create a lifestyle brand that shares that same mindset. Diamond Kut represents the individuals that honor the process of having resilience and embracing challenges and concurring them. Our products or made to represent their testimonial of becoming the best version of themselves. These values are incorporated when designing our products. Ultimately merging style with inspiration.


Athletes Mentality 

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