Diamond Kut Mentality

Diamond Kut Apparel is an activewear apparel brand that was created in 2018. We created DKA to represent a mentality and lifestyle. The name Diamond Kut was derived from owner’s background in fitness and personal trainer he believed that under extreme pressure and heat a diamond is created. This references one path in a  fitness journey active lifestyle. 

We wanted to create a brand that shares that same mindset. Diamond Kut represents the individuals that honor the process being resilience and embracing the pressure of the process. These values are incorporated our designs our ultimately merging style with inspiration.

AJ