Diamond Kut Mentality

Diamond Kut Apparel is an activewear apparel brand that was created in 2018. We created DKA to represent a mentality and lifestyle. The name Diamond Kut was derived from owner’s background in fitness and personal trainer he believed that under extreme pressure and heat a diamond is created. This references one path in a  fitness journey active lifestyle. 

We wanted to create a Sportswear brand that shares that same mindset. Diamond Kut represents the individuals that honor the process being resilience and embracing the pressure a process. These values are incorporated our desigs our ultimately merging style with inspiration.

AJ